Tips to Optimize The Power of LinkedIn

    3 min read time

    You know you should be on LinkedIn every day. You have a basic profile set up. 

    But do you know all the power LinkedIn has in terms of networking, building your client base and finding a new job?

    If you aren't on LinkedIn, or aren't ACTIVELY using LinkedIn, you could be missing out on way too many opportunities. Not just jobs. But money and connections and content that could be of extreme value to you! Linkedin data

    Why use LinkedIn?

    * Literally millions use it! With over 380 million members, LinkedIn is the world’s largest professional network. They gain 2 new members every second!

    * People are researching you. All kinds of people use all kinds of ways to learn about you.

    * LinkedIn gives you an opportunity to control what they discover about your strengths and, more important, about your personal brand.

    * LinkedIn is the most efficient way to manage and grow your network. Stay connected to past and current colleagues, learn what people are working on and sharing. Celebrate their promotions and career movement. 

    * It is packed with invaluable resources. LinkedIn helps you expand your success by offering crucial connections and expertise (as of March 17th 2020, LinkedIn is offering their Remote courses for FREE)

    *LinkedIn is the ultimate personal branding platform. LinkedIn provides one of the best opportunities to increase your visibility and credibility with members of your professional community. 

    linkedin infoThere are a few things you can do NOW to leverage the power of LinkedIn:

    1. Spend at least 30 minutes a day on LinkedIn, and choose your focus. Some of those focuses can be expanding your network, promoting your business, contributing to a discussion, or publishing your own content around your passion or expertise. 

    2. Make sure your headline is powerful, gets you noticed and opens doors. It’s your opportunity to stand out from the crowd.

    Please don't use LinkedIn's default headline! 

    3. Your summary section is hands-down the most valuable piece of real estate and needs be used wisely. The LinkedIn summary is where you can get more personal than on a resume. 

    You have 2,000 characters in this section where you should be engaging and original. Tell YOUR personal story and begin with a captivating hook. Get the reader interested in what you have to offer the world. 

    At the end of your LinkedIn summary, do make sure you have a call to action. You need to tell the reader what to do next. I highly recommend telling them to connect with you; for example, "If you love coffee and enjoy learning how to solve complex problems the way I do, email me at (please have a professional email!)

    4. Ensure you have solid recommendations and endorsements for your top skills! Think about when you try a new restaurant or hotel. What is one of the first things you do? You look at the reviews. If the place has bad reviews, or none, you tend to stray away. But if they have really good reviews and LOTS of them, what do you think? You can't wait to try the place out!

    Same applies to LinkedIn recommendations and endorsements. Reach out to colleagues, alumni, bosses, vendors, and clients to request recommendations and endorsements. They will for sure boost your profile!

    5. Make sure when you are connecting to add value to the other person FIRST. Whether you are connecting with a new employer or customer, you need to build value and rapport in order for them to have any interest in who you are and what you do. Just because they accepted your connection invite doesn't mean they are interested in what you have to say.

    Creating an incredible LinkedIn profile and then building powerful relationships through LinkedIn is important to your future. To be successful on LinkedIn and in business, you have to first think about What's In It For Them rather then What's In It For Me.

    You've got this! LinkedIn is your best bet in standing out from the crowd and showcasing your unique value!