While the fundamentals of job searching remain the same, the world in which those fundamentals exist is ever-changing (especially now in the world we are in). The job search and hiring processes are increasingly relying on technology, and in addition, the demands of job seekers and employers are changing.
So, what does that have to do with LinkedIn?
Well, there are little mistakes job seekers are making in their job search process on the LinkedIn platform and one in particular that stands out the most.....
Most of them read like this:
* Just a job title: like "Account Executive at X company
This tells me NOTHING about the work that they do. Do they close sales? Manage projects? Lead a team? Work in the circus?
* Something "cute" or inspirational but not descriptive of their work like "Director of Getting Stuff Done"
Again, it's great to have fun, but you NEED people to find you.
* A big understatement like "Finance" or "Duke MBA, Expected Graduation 2020"
Um, last time I checked, having a finance degree means you can do a million different things! How do you address pain points? What specifically within finance do you focus on?
Your LinkedIn headline is THE most visible section in your entire profile other than your profile photo.
You need to focus on using words in your headline that someone would use to search for someone like you.
I want to encourage you to leverage your job search using the world's primary search engine and social network for professionals!
And how do you do that? Do some research. Choose words that will make a difference. For example, I have used "Resume Writer" because it accurately describes part of my work. However, I found that more people search for "career coach." When I made the simple change, that change resulted in 200 more profile views each week. Talk about an increase in visibility!
And please, whatever you do, DON'T waste precious headline real estate with the phrase "Looking for a new opportunity." Even in the temporary or interim job market, where you need to be available at short notice, you won't get hired simply because you're available.
- At best it's factual, at worst it borders on desperation.
- It suggests your job search is reactive (please take a look at my profile as I need a job), as opposed to proactive (this is what I have to offer and I know what I want).
- It communicates zero passion, enthusiasm or energy – it's stale and void of originality.
So whether it's being viewed by your business contacts or a recruiter, your LinkedIn headline is key to making a positive impression and explaining exactly what you bring to the table. It's also one of the most important fields for LinkedIn's search algorithm. Take the precious time to make yourself stand out and showcase the value you add!